SEO & Google
What This Scottish SEO Workshop Covers
Discover how SEO works in 2026 and what Google is prioritising today. This session explains modern ranking factors, search intent, on-page best practices, and how brands can stay visible across Google’s evolving search features.
Practical Strategies You’ll Learn from the SEO Part of the Event
Get clear, actionable guidance on building a strong SEO strategy — from keyword planning and content structure to technical essentials like site speed, indexing, schema, and mobile-first optimisation. Plus, learn how AI and automation tools help improve accuracy and save time.
Why SEO Matters for Your Business
Google remains the world’s biggest discovery platform. Strong SEO brings long-term visibility, qualified traffic, and cost-effective growth. Whether you’re a marketing manager, business owner, or digital strategist, this session gives you the tools to rank better and reach the right audience.